I think in series. Campaigns.

So instead of one flyer that says “Come to our camp,” I create 5-6 posts that chip away at doubts and build desire.

Example campaigns I built for this camp:

• POV Posts: “POV: Your kid is glued to cartoons… You give them a challenge, not another distraction.”
• Transformation Posts: “From bored to bold.”
• Checklist Posts: “Ultimate Summer Dream List ✅ Fun ✅ Friends ✅ Off screens…”
• Social Proof Posts: Parents’ testimonials — the most believable way to build trust.
• Emotional Hooks: “What your child won’t learn in school.”

Each campaign has its own vibe and solves a different parent objection.

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Tone & Language (1)