This project was for the best rock climbing studio in Hyderabad that wanted to run a kids’ summer camp.

The goal wasn’t just to fill spots — it was to convince parents why climbing (a relatively new sport for kids here) was worth choosing over “regular” summer activities like swimming or drawing.

Instead of doing just one poster, I built a full campaign — a series of posts designed to:

• Catch parents’ attention online.
• Address their doubts head-on.
• Turn emotions like guilt, boredom, and FOMO into trust, excitement, and action.

This doc is me showing how I think about copywriting: starting from parent psychology → pulling out pain points → turning them into emotional hooks → building multiple campaign formats that feel relatable and shareable.

Pain points

Build Campaigns Around Those Pain Points

Tone & Language

Visual Ideas & Formats

The Bigger Point

This doc isn’t about a summer camp. It’s about how I think.

I don’t just write lines. I design campaigns from the inside out — from problem → emotion → idea → execution.

That’s what I’d bring to any brand.