For parents, it’s never just about a “summer camp.” It’s about…

• Boredom → “My kid is at home doing nothing.”
• Guilt → “Too much screen time.”
• FOMO → “Other kids are learning skills, mine isn’t.”
• Social needs → “I want them to make friends.”
• Growth → “I don’t want them to waste potential.”

These emotions are gold — because they’re what make someone take action.

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Build Campaigns Around Those Pain Points (1)